Animation with no background music
Animation with background music
In this task we were told to develop and design a 2D animation to advertise Warburtons new ‘thin bagel’. We were told that the target audience was at woman aged 20-45.
I started by researching more about Warburtons and their past in advertising, history as a whole and where they are from to try and gather ideas to make a story from, this really help structure my animation and ideas towards the main piece. After this I did more research for different animation styles seeing other people’s work getting information and inspiration into what kinda style I would want to do. After going through youtube, tv, adverts and the web looking for different styles which would aid me.
To create my animation I started with storyboards and drawn ideas to help me think of a story to my animation and what the characters would be like. The target audience was towards women, so I targeted mothers with imaginative children to show it will keep them and their family more healthy and that this is a good alternative to other bagels. I based the style of the characters of animators on youtube as I feel their animation style would appeal to families, women and people in general. This is also where I got most of my inspiration from when researching I was getting ideas from other places with helped me decide on a story with entertaining characters who could be used in other adverts or brand games, so it could add a whole more load of story driven adverts using these characters as a base. I wanted to keep it simple yet stylized so maybe people could relate. I wanted to keep the story simple yet entertaining and shows how far the boys will go to have a thin bagel, it also connects to what people are doing more and more. What I like about my animation is the style of it as it in my opinion makes it look much better than it would if I chose another style. I feel in the future, as this is the first real animation I’ve made would be to take more time out and work on my own skill as an animator to make the best animation, because I feel I’ve done a good job with where my skill is at the moment.
Overall I feel that my animation had a good story with appeals the most women who have a family and makes people laugh which would make people watch and consider buying this product. Also the animation and style could be improved on as time goes on but for where my ability is at right now I think I did a good job showing off the product.