Warburtons target audience is woman between the ages of 20 to 45. The typical life style of the Warburtons audience is a healthy one as thats what they promote a healthy way of living. The audience might go to the gym, working a lot and enjoy good food but something they may avoid is something that could add that few extra pounds to the weighing scale so the new bagel would be perfect for them. showing that the bagel is thinner could attract more people as that name and what it is sounds health. This would attract more customers to the Warburtons brand.
When creating my advert for the new bagel and I am sure to add this into my work as I create it. I will make the advert show that I have take the lifestyle of the target into consideration.