This adverts shows off a scarecrow not happy with how his life is going and decides to make a change in a dramatic way and starts his own job and changes the way off doing things, I feel the ad really captivates the audience into the video as its message is strong even though its just for a mobile game app.

The way this advert really shows off what happens in real life, people are unhappy with their jobs and are scared about moving getting a new job as there comfortable with where they are, so they don’t want leave. This show someone that does something different and makes a difference to his life starting his own business being his own boss, this could inspire people ┬áto change how the life is for the better and play the game I feel it has a deeper meaning that just an add for a game its a different way of looking at things a change, this shows off the game as its different and changes the way you look at thinks as your helping this scarecrow follow his dreams and maybe inspire the audience to follow theirs. It also shows the way the food of the world has changed from all natural and all free range to a much more captivity and genetically modified food but we don’t need that all we need is fresh food and a better way of looking at things.

Game Interface Update

I remade my interface as I wasn’t that pleased with the final design so I will use my old design as a backup for this and a secondary project to this one.

As you can see I went for a professional modern look using grays as I feel it make the whole design look more slick and clean. It makes for a easy to view experience as you can clearly see what is going on around the screen. The bottom left is the speedometer and shows the electric power and boost you have, the mph is shown clearly and stands out so you can glance at it whilst playing and won’t affect your concentration. Since the game is meant to be using electric powered cars I added a blue battery bar next to the mph to refill the power bar you will need to pick up floating 3D battery the higher the bar the more power this will also affect your speed as if the power bar reaches the bottom you will be going at a significantly slower speed to the usual speed. The boost bar goes up the longer you don’t crash it will go up slowly as you drive and when it reaches near the top the bar will go red and you will be able to use boost you hold the boost until the yellow bar is gone, a sign will pop up telling you that you can use boost so you know you can use it. At the bottom right there is the map and the lap you are on. The map will have a triangle on it to show where you are it will also show the other cars as their team colours this its just a templet design so you know what the look is. At the top right there is a timer and the position you are in bold and slick so you can clearly see it.Interface design2.jpgScreen Shot interface.pngscreen shot map.pngScreen Shot lap time.png

Warburtons target audience

Warburtons target audience is woman between the ages of 20 to 45. The typical life style of the Warburtons audience is a healthy one as thats what they promote a healthy way of living. The audience might go to the gym, working a lot and enjoy good food but something they may avoid is something that could add that few extra pounds to the weighing scale so the new bagel would be perfect for them. showing that the bagel is thinner could attract more people as that name and what it is sounds health. This would attract more customers to the Warburtons brand.

When creating my advert for the new bagel and I am sure to add this into my work as I create it. I will make the advert show that I have take the lifestyle of the target into consideration.